Insufficient understanding of the NYSAR value proposition by its members.
Underutilization of opportunities for collaboration between NYSAR and local boards.
Large number of non-REALTOR® licensees benefitting from REALTOR® actions.
Real estate not considered a career by young professionals.
Communicate NYSAR’s value proposition to the membership through multiple channels and platforms
Communicate value proposition of REALTOR® membership to non-REALTOR licensees
Promote Real Estate as a career to future young professionals
Engage Large Brokers to be more active in NYSAR