Insufficient understanding of the NYSAR value proposition by its members.

Underutilization of opportunities for collaboration between NYSAR and local boards.

Large number of non-REALTOR® licensees benefitting from REALTOR® actions.

Real estate not considered a career by young professionals.


Communicate NYSAR’s value proposition to the membership through multiple channels and platforms

Communicate value proposition of REALTOR® membership to non-REALTOR licensees

Promote Real Estate as a career to future young professionals

Engage Large Brokers to be more active in NYSAR