Objective: Communicate NYSAR’s value proposition to the membership through multiple channels and platforms
Create Communications and Public Relations Steering Committee. Committee should include at least two local board staff to help better integrate state and local communication efforts
Fund independent communications audit. UPDATE: Approved by NYSAR Board of Directors October 2014
NYSAR Budget & Finance Committee
Communications and Public Relations Steering Committee approved by BoD. UPDATE: Approved by NYSAR Board Of Directors October 2014
Communications audit completed August 2015.
UPDATE: NYSAR has engaged a consultant to conduct a Communications Gap Analysis. Mark Marchand, a former senior communications manager with Verizon and communications faculty member at the New York State University at Albany, is in the process of conducting the analysis of the association’s member communications. The final report is expected to be delivered by September 15, 2015 and will be presented to the Communications & Marketing Steering Committee at the 2015 Fall Business Meetings.
9/9/16: The Communications & Marketing Steering Committee received the Communications Gap Analysis Report from Mark Marchand at their meeting on October 6, 2015. The process for conducting the analysis included interviews with department heads at NYSAR, an online survey of NYSAR members and a review of other state association websites. While he found that current efforts were well regarded by members and compared favorably with offerings by other associations, Marchand offered recommendations for the future. These included: implementing an optional texting program; revisiting the idea of a smartphone app; ramping up social media efforts; de‐cluttering the NYSAR.com homepage; adding more local stories and national stories with a New York spin to the magazine; re‐purposing magazine content on social media between issues; and establishing a communications messaging checklist for internal use at NYSAR.
Implementation of audit recommendations begins January 2016. Update: The marketing department has been more diligent about posting to NYSAR’s social media pages rather than relying on the Communications Coordinator to post on behalf of NYSAR. Social media was an integral part of the marketing plan for promoting the 2016 Mid-Winter and Fall Business Meetings, the 2017 Leadership Academy application period as well as Member Perk partnerships and webinars.
Increase % of members who are very familiar with the products/services offered by NYSAR over a 3 year period as measured through NYSAR’s Member Satisfaction Survey.
NYSAR has engaged a consultant to conduct a Communications Gap Analysis. Mark Marchand, a former senior communications manager with Verizon and communications faculty member at the New York State University at Albany, is in the process of conducting the analysis of the association’s member communications. At the time of this update, members were responding to a communications survey. Additional tactics will include benchmarking NYSAR communication efforts and a New York State REALTOR® magazine readership survey. A report on the findings will be delivered during the NYSAR Fall Business Meetings.