Objective: Raise consumer awareness of REALTOR® legislative advocacy on behalf of the consumer

Action Items

Due:
Develop and disseminate a series of infographics about results of advocacy efforts. UPDATE: Approved by NYSAR Board of Directors October 2014 NYSAR staff created an infographic for REALTOR members to share with their clients and customers which was available on NYSAR.com.

Due:
Create scorecard of NYSAR/NAR legislative proposals/accomplishments for promotion to consumers via NYSAR website and social media.

Due:
Create New York State specific promotional material for use by REALTORS in promoting consumer views of NAR homeownership matters website.

Due:
Apply for NAR and NYSAR Issues Mobilization Fund for resources to advance public opinion in support of real estate related issues. Update: NYSAR’s Legislative Steering Committee applied and received funds from NYSAR and NAR Issues Mobilization Committees in support of public facing media campaign against mandatory residential sprinkler proposal. Update: NYSAR received a NAR IMF grant in support of its NY First Home campaign. Several of the campaign pieces are public facing including the website, online and social media advertisements, direct mail to voters and a calling program connecting voters with their state lawmakers.

Responsible Parties

Mike Kelly

Sal Prividera

Kristen Pooler

NYSAR issues Mobilization Committee

NYSAR Legislative Steering Committee

Measurements

Scorecard, infographics and promotional materials to be released prior to 2016 general elections.

Applications for IMF assistance as needed.