Objective: Promote REALTORS® as the primary source of all real estate data As part of the NAR Mandatory Core Standards review, boards/associations that needed to address the REALTOR Association being the source or to highlight real estate data were urged to include NYSAR’s 10k feed on their web site. This will continue for cycle 3 (July 1, 2016 – December 31, 2017)

Action Items

Due:
Expand current distribution of market data to media using infographics, 10k or similar products 6)Update: NYSAR expanded social media distribution of its housing market data.

Due:
b. Consider funding options for statewide media campaign (2106)Update: NYSAR received an estimate for a campaign that was in excess of $1.7 million

Responsible Parties

Duncan MacKenzie

Sal Prividera

Libby Rentz

Patrick Reilly

NYSAR Communications and Public Relations Committee

NYSAR Budget & Finance Committee

NYSAR Association Executives Advisory Committee

Measurements

Continued funding for 10K or similar consumer-friendly market data reporting program (2017 budget) Update: Approved by NYSAR Budget and Finance Committee in August 2016 and will go before NYSAR Board of Directors in September 2016. .

Enhanced use of social media